Do the endorsement really work?
Dell launched their first ultrabook XPS 13 at Taiwan last Tuesday(note: it’s about mid-March 2013). It looks pretty good, very thin and has 13” screen in a relative small body, just a little bit bigger than the Apple MBA 11.6”. The price is from 44900NTD, 3000NTD much more than the Apple MBA 13.3 in the similar spec.
In addition to the XPS 13, the other focus of the event was Bo-Lin Chen who is getting famous recently at Taiwan since he played the main character “Li Da Ren “ of the hottest Taiwan TV Show “In time with you”. With average 5.51 Nielsen rating in final episode which means 2.62 million people watching him playing that TV Show, Chen is now the dream lover of every woman around thirty in Taiwan.
I am not sure what’s the situation of other countries, but here in Taiwan, the consumer electronic brands love to use celebrity as the face of their product, or invite some good looking famous models to attend the product launch at least.